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WWebkms
Packing station in a well-organised warehouse with labelled shelving and shipping boxes

eCommerce & Multi-Brand Retail

One automated back office behind every brand you run

Running several storefronts multiplies the admin, not the revenue. We build one operational layer across your brands: orders and costs in one place, margin and slow-moving stock surfaced automatically, and customer support that answers in your voice.

Where the time goes

The problems we hear every time

Margin is invisible until it is too late

Landed cost, fees, shipping and returns live in different places, so profitability per SKU is reconstructed manually — quarterly, if ever.

Support answers drift

Technical product questions get inconsistent answers depending on who replies, and new agents take months to become accurate.

Slow movers hide in plain sight

Cash sits in stock that has not moved in months while bestsellers stock out.

Every brand duplicates the same admin

Each storefront has its own reports, inboxes and spreadsheets, and nothing rolls up.

5
Brands operated from one shared automation back office
Per SKU
Margin visibility including fees, freight and returns
Daily
Cross-brand operational digest instead of manual reporting

The playbook

What we automate here

Bought one module at a time, in the order that pays back fastest for this kind of operation.

Order, cost and margin intelligence

Ingest orders, SKUs, variants and costs across storefronts; track true margin; surface bestsellers, slow movers and pricing and restock recommendations.

Support automation on your own knowledge

Parse and categorise your entire email and ticket history into a knowledge base, then draft policy-aware replies with the original messages cited.

Ticket triage and routing

Classify incoming messages into orders, technical questions, payments and product-specific enquiries, and route or auto-answer by category.

Missed-call and voicemail recovery

Every missed call is transcribed, logged with caller details, checked against blocked lists and followed up by SMS or email automatically.

Operational reporting

One morning digest across brands: sales, margin, refunds, support volume, stock alerts and anomalies worth a decision.

Owner-level agent

An internal agent that knows your product rules and history so staff stop escalating the same twenty questions.

Your existing stack

Nothing gets ripped out

We read what your systems produce and write back into them. The tools stay; the manual work between them does not.

Shopify and marketplace storefrontsHelp desks and shared inboxesGoogle Workspace3PL and inventory systemsAccounting and payment processorsBusiness phone and SMS

Questions we get asked

We sell technical products. Can automation answer accurately?

That is exactly why we ground answers in your own email archive and product data, with citations. For highly technical categories we keep drafting human-approved until accuracy is proven per category.

Does this replace our help desk?

No. It works inside it, writing suggested replies and classifying tickets.

Talk to someone who knows ecommerce

Bring one workflow that eats your week — calls you miss, documents you retype, reports you rebuild. We will map it, tell you what it costs to automate, and what we would do first.